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6 Tips To Engage Facebook Superfans
Social media is an integral marketing mix component for many brands, especially those unable to devote significant funds to other outbound and inbound marketing tactics. And while most brands...
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Is Your Inbound Marketing Office Prepared For Frankenstorm?
I’m writing this post late Monday morning just outside of Cleveland where we’re already seeing the effects of Frankenstorm, a storm predicted to be the largest the East Coast has ever seen. Granted,...
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Punctuation & Grammar Errors Unforgivable in Lead Nurturing
A fair warning: I am a grammar nerd. (Well, grammar, punctuation and proper English, to be exact.) I don’t use text messaging shorthand; I always properly capitalize and punctuate Facebook, Twitter,...
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Protect Your Inbound Marketing Client: Read Links Before You Tweet
Managing a brand’s Twitter handle doesn’t seem like it should be difficult, much like composing a tweet doesn’t seem difficult. However, as most brand social media managers know, it can take several...
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7 Characteristics of Promising Inbound Marketing Content Writers
Here’s something you don’t hear often in business today: We’re hiring. And we don’t just have one position open, we have four. Here, we’ve got a few tips that specifically address the Content Marketing...
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8 Tips to Get Your Guest Blog Post Read and Published
As inbound marketers, we constantly preach the power of engaging content to our clients. Well-written and keyword-rich press releases, landing pages, downloads and especially blogs continuously attract...
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3 Brand Marketing Holiday Shopping Pinterest Trends
Pinterest, “the out-of-nowhere social network” as CNN writer John D. Sutter dubbed it, is on many people’s minds this holiday season. And it’s not just consumers scheming how to stealthily pin gift...
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An Argument for Social Media Scheduling
To schedule or not to schedule? For business social media managers, that is the question. According to a recent Vocus blog, the jury on social media scheduling is still out among industry experts....
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4 Lessons I Learned From A Few of 2012’s Best Social Media Fails
In the time leading up to the big count down, it seems popular social media news sites and blogs are publishing a new “best of 2012 social media fails” each day. While I’m thoroughly enjoying the...
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Why Niche Social Networks Are Worth Businesses’ Time
Facebook, Twitter, LinkedIn, Pinterest and Google+; in the realm of all things social, these networks are gods among men. So when it comes to social media marketing for business, it makes perfect sense...
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Survey Shows Increased Growth for Small Creative Agencies
A study released last week by FunctionFox, a time and project tracking software provider for small creative companies, predicted design, advertising, public relations, web and marketing communications...
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How Facebook’s Graph Search Will Affect Business Marketers
After much anticipation and wacky speculations from social media enthusiasts everywhere, Facebook CEO Mark Zuckerberg introduced Facebook graph search, a better internal search function, yesterday at...
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3 Thoughts on LinkedIn Endorsement Etiquette
It happened again just last week: A LinkedIn connection endorsed me for my public speaking skills. Not even an hour later, another connection endorsed me for my social media skills. I worked with both...
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3 Questions to Ask Before Taking Social Media In-House
Earlier this month, digital and social media marketers were buzzing about Nike’s decision to bring all social media marketing efforts in-house. Many in the industry applauded the move, and even more...
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7 Tips to Keep Your Brand From Annoying Consumers on Social Media
When it comes to social media, we all have those friends who annoy the you-know-what out of us. Maybe it’s the serial inspirational quote tweeter who pushes your buttons, or perhaps you (like me)...
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5 Cool Features of Buffer as a Social Media Scheduling Tool
As a social media manager, strategist and enthusiast, I’m always on the look out for new marketing tools for client and personal profiles. I want tools to help me stay organized, tools to help me grow...
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7 Blogger Outreach Best Practices All Inbound Marketers Should Know
Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and offer him...
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5 Steps For Becoming an Inbound Marketing Thought Leader
Becoming a thought leader is the ultimate goal of many inbound marketers nowadays. After all, who doesn’t want to be recognized as (and profit from) being one of the foremost authorities in this...
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5 Content Marketing Tactics for Non-Bloggers
Creating compelling content is at the core of every successful inbound marketing strategy. High-quality educational and/or entertaining content aligned to buyer personas and sales-cycle stages provides...
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3 Facebook Buttons That Should Be Available to Social Media Marketers
Back in January 2010, Nielsen released data showing U.S. Facebook users spent an average of 421 minutes per month on the social platform. That equals out to more than 14 minutes per day, an increase of...
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